Shocking as it is in this day and age, many organizations underestimate the power of a good website. They do not pursue the avenues available to them to making a profitable website–one that leads directly to sales, instead of just a website address line to add to a business card.
Are you taking full advantage of your site? Read on to learn more about how you can improve your site, which in turn will do wonders for your bottom line.
1. Keep It Up To Date
A profitable website is never stagnant. It’s always changing, growing, and adapting to better practices.
You need to maintain your website on several levels. Firstly, on a technological level, you want to make sure you’re taking advantage of the latest and greatest technology for making your website faster to load, optimizing for various platforms, and making it easier and more enjoyable for the user.
Secondly, you’ll want to make sure you’re maintaining an aesthetically pleasing website. This will need to tie into your overall marketing strategy and brand, of course, but certain things that used to be common on websites are now just… well, ugly. Like fashion, websites have their own trends. There can be benefits to maintaining a particular aesthetic, but it can also look dated and directly affect your profitability–your outdated website reflects poorly on your business as a whole.
Thirdly, your content needs to be updated regularly. Again, an infrequently updated blog reflects poorly on your company. Customers will have a hard time believing that you can stay on top of their orders and required services when you don’t make time to maintain your own site.
While implementing some of these suggestions means you’ll have to put money down, the profitable website you’re left with is sure to give you high ROIs.
2. Optimize Your Conversion Rates
Conversion rate optimization is any method that helps you convert visitors to your site into customers. It’s the simple process of turning leads into sales.
This normally doesn’t happen right away, but it flows through a process of steps. You, as the owner of the website, want your visitors to follow certain organic steps to eventually make a purchase. Maybe they start off by signing up for your newsletter with their email address; maybe you offer them a discount; or maybe they purchase something using a discount code that was analyzed, chosen, and sent specifically to them based on their preferences and interests.
By focusing resources, time, and analysis on what actions you want to lead your visitors through and how to get them to take steps, you will be profitable with your website–these sales will directly affect your bottom line.
3. Take Advantage of What You Already Have
Perhaps you’re already quite popular in your industry, and even have a fair amount of traffic on your site. Take the knowledge you already possess, and find creative ways to share this information on your website. You’ll become a thought leader, and that in turn will make you an industry leader.
One way of doing this is by hosting webinars. Take knowledge you and your team already possess, put together a low-cost presentation that can be shared online, have interested parties pay a fee to enroll, and share your knowledge. Not only will your customers benefit, but you will garner more traffic for your site, increase engagement, and make a direct profit. There is also very little cost to hosting a webinar, as you don’t have to pay for physical space, equipment, or food. It’s another great way to be profitable with an existing website.